COVID-19 has hit many in the Canadian fashion community hard and the impact has been swift and devastating, creating a need for urgent action by the Canadian fashion community.

CAFA and FASHION magazine have joined together to launch the Wear Canada Proud Online Shopping Event, a 48-hour sale on June 16 and 17 in support of Canadian creators who have been impacted by COVID-19.

Over 100 Canadian brands including menswear, womenswear, jewellery and accessories are taking part with a diverse range of products highlighting incredible Canadian design and workmanship. Brands participating in the Wear Canada Proud sale on June 16 and 17 will offer special incentives for consumers to shop their products online and throughout the two-day period, designers and supporters of Canadian fashion will be featured in live interviews on CAFA's and FASHION’s Instagram platforms to promote the event.

All proceeds generated from the online shopping event will benefit the designers involved and some brands have elected to donate a percentage of sales to local charities.

This is a unique opportunity to discover, support and shop our country’s amazing talent.