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COVID-19 has hit many in the Canadian fashion community hard and the impact has been swift and devastating, creating a need for urgent action by the Canadian fashion community.

CAFA and FASHION magazine have joined together to launch the Wear Canada Proud Online Shopping Event, a 48-hour sale on June 16 and 17 in support of Canadian creators who have been impacted by COVID-19.

Over 100 Canadian brands including menswear, womenswear, jewellery and accessories are taking part with a diverse range of products highlighting incredible Canadian design and workmanship. Brands participating in the Wear Canada Proud sale on June 16 and 17 will offer special incentives for consumers to shop their products online and throughout the two-day period, designers and supporters of Canadian fashion will be featured in live interviews on CAFA's and FASHION’s Instagram platforms to promote the event.

All proceeds generated from the online shopping event will benefit the designers involved and some brands have elected to donate a percentage of sales to local charities.

This is a unique opportunity to discover, support and shop our country’s amazing talent.


CATEGORIES

WOMENSWEAR

MENSWEAR

ACCESSORIES

JEWELLERY


LIVE TALKS SCHEDULE

Hear from some of the top Canadian designers, stylists, models, artists and fashion creators.

Join us on Instagram Live and follow the links below for each talk.


Tuesday June 16th

Erica Wark

Stylist and Television Fashion Expert

11:00 am

Tune in to watch CAFA chat with Erica Wark, nationally recognized celebrity stylist, TV personality and fashion expert.

Hayley Elsaesser

Womenswear Designer

12:00 pm

Tune in to watch FASHION chat with size-inclusive womenswear designer Hayley Elsaesser.


Kara Chomistek

President - PARK™ Foundation

1:00 pm

Tune in to watch CAFA chat with the Kara Chomistek and hear her perspective on the Canadian fashion industry.

Angela Campagnoni

Founder & Executive Director Atlantic Fashion Week

1:30 pm

Tune in to watch CAFA chat with the Founder & Executive Director of Atlantic Fashion week, Angela Campagnoni.

George Sully

Co-Founder of House of Hayla

2:00 pm

Tune in to watch CAFA chat with the co-Founder of House of Hayla George Sully.

UNTTLD

Womenswear Designer

3:00 pm

Tune in to watch FASHION chat with the Montreal-based womenswear brand.


Maripier Morin

TV Host and Actress

5:00 pm

Tune in to watch CAFA chat with Maripier Morin, nationally recognized celebrity TV host and actress.

Brass & Unity

Womenswear Designer

6:00 pm

Tune in to watch FASHION chat with Kelsi Sheren, the designer behind Kelowna-based jewellery brand Brass & Unity.


Wednesday June 17th

Cary Tauben

Fashion Stylist & TV personality

11:00 am

Tune in to watch CAFA chat with fashion stylist and TV personality Cary Tauben.

Rita Tesolin

Jewellery Designer

12:00 pm

Tune in to watch FASHION chat with Toronto jewellery designer Rita Tesolin.

Naomie Caron

Designer & Founder

1:00 pm

Tune in to watch FASHION chat with Selfish Swimwear Founder.

Malik Lindo

Model and Photographer

2:00 pm

Tune in to watch CAFA chat with model and photographer Malik Lindo.

Camille Côté

Hat Designer

3:00 pm

Tune in to watch FASHION chat with Montreal-based hat designer Camille Côté.

Sabrina Rinaldi

Makeup and Hair Expert

4:00 pm

Tune in to watch CAFA chat with Sabrina Rinaldi. Sabrina has over 20 years of experience working in the beauty industry.

Jessi Cruickshank

TV Personality

4:30 pm

Tune in to watch CAFA chat with Jessi Cruickshank, TV Personality, Host/Creator of New Mom, Who Dis?, CAFA Awards Host.

Lesley Hampton

Womenswear Designer

5:00 pm

Tune in to watch FASHION chat with the Toronto-based Indigenous designer Lesley Hampton.

Kim Appelt

Celebrity Stylist and Television Fashion Expert

5:30 pm

Tune in to watch CAFA chat with Kim Appelt.

Triarchy

Denimwear Designer

6:00 pm

Tune in to watch FASHION chat with Adam Taubenfligel, the designer behind sustainable denim brand Triarchy.