Celebrating Canada’s diversity through the richness of Canadian Fashion

WearCanadaProud™ is a movement that invites and rallies Canadians across the country to wear Canadian fashion and take pride as a nation. From awareness to access to preference, WearCanadaProud™ is committed to creating opportunities for Canadians, coast to coast, to discover the amazing fashion talent that resides in our country, building experiences that enable them to easily access the brands that best fit their individual tastes and lifestyles, and carving more reasons to look at Canadian fashion designers and brands before they look anywhere else.